<link rel="stylesheet" href="https://cdn.jsdelivr.net/npm/instantsearch.css@8.0.0/themes/satellite-min.css"/>
Surprise! Flash Sale - $250 off + up to 70% off ends:
Days
Hrs
Min
Sec
Surprise! Flash Sale - $250 off + up to 70% off ends:
Days
Hrs
Min
Sec

Bikini waxing might seem like an affordable solution for smooth skin … until you calculate the real cost. Between frequent appointments, ongoing expenses, and the discomfort from each session, the investment is bigger than most people expect. Let's break down what you're actually paying for, why those costs add up quickly, and what longer-term alternatives exist.

How Much a Bikini Wax Typically costs

A bikini wax typically has a cost range of $30 to $80 per appointment, depending on the type of service and where you go. It seems affordable enough until you factor in how often you'll need to return.

Pricing varies based on your geographic area, the salon or spa you choose, and your provider's experience level. Waxing services in major cities tend to cost more than those in smaller towns, and established professionals often charge premium rates.

Some salons offer package deals that reduce the per-visit price, but you're still committing to that ongoing cycle. The type of bikini wax also affects the price. A basic bikini line wax removes hair along the edges where a swimsuit sits and usually costs the least.

An extended bikini wax takes off more hair along the sides and top of the pubic area, falling somewhere in the middle price-wise. Brazilian waxing removes most or all pubic hair and typically sits at the higher end of the range, often $50 to $120 per session.

Quote mark

Waxing can lead to redness, irritation, ingrown hairs, and bumps in the bikini area.”

How Often Bikini Waxing is Required

Hair in the bikini area typically regrows within three to six weeks, which means you'll need regular appointments to maintain smooth skin. This isn't a one-time investment; it's an ongoing commitment. Waxing pulls hair from the root, but it doesn't stop new hair from growing back.

Your hair follows the same growth cycles after every session. Unlike hair removal methods that reduce growth over time, waxing frequency stays consistent for as long as you want to remain hair-free, and so does the expense.

The Long-Term Cost of Bikini Waxing

Let's look at what bikini waxing actually costs over time. If you're spending $50 per appointment and going every four weeks, that's about $650 per year. Over five years, you're looking at more than $3,000. Over a decade? Over $6,000. And that’s not even factoring in a tip for each appointment.

Those expenses don't decrease. There's no point where waxing becomes cheaper or less frequent. The cost stays the same year after year for as long as you want to remain hair-free. And that's just for the waxing sessions themselves.

If you're also waxing other areas, such as underarms, upper body, full legs, full face, upper lip, or even full body, those costs multiply quickly. Add-on services and touch-ups between appointments or professional maintenance to address regrowth increase expenses even more. Add it all up, and the ongoing investment becomes substantial.

Hidden Costs Beyond the Price Tag

The financial cost is only part of what you're investing. Bikini waxing also demands time and discomfort that add up over months and years. Every wax appointment requires scheduling, travel, and the actual service, often an hour or more out of your day.

When you're going every few weeks indefinitely, that time commitment becomes significant. And some clinics require a membership fee for their service, which is another cost that won’t go away.

Then there's the pain factor. Intimate waxing, like a bikini wax, involves pulling hair from one of the body's most sensitive areas, and that discomfort doesn't fade with repeated visits. Some people have higher pain tolerance than others, but the reality is you're experiencing that same sensation at every appointment.

Your skin takes a hit, too. Waxing can lead to redness, irritation, ingrown hairs, and bumps in the bikini area. Even with proper aftercare, such as exfoliating to remove dead skin cells and avoiding sun exposure, many people deal with these issues regularly, affecting both comfort and confidence.

Why People Start Looking for Alternatives

After months or years of regular waxing, many people reach a breaking point. The cycle of booking appointments, spending money, enduring pain, and dealing with ingrown hairs starts to feel like a burden rather than a routine.

The bikini area is already one of the most sensitive parts of the body, and repeated waxing—whether it's soft wax, hard wax, or waxing strips—can make it even more reactive. Dealing with irritation, ingrown hairs, and discomfort after every session wears you down physically,mentally, and financially. That's when people start looking for a different type so hair removal.

Some try at-home waxing to save money, but they still face the same pain, irritation, and ongoing cycle, in addition to missing spots on hard-to-reach areas. They're tired of the constant upkeep and ready for results that actually last. 

If you've been feeling the same waxing fatigue, you're not alone, and there are more effective options available.

Woman in a one-piece swimsuit holding a blue towel and walking next to palm trees and a pool for a piece on the cost of a bikini wax

Why Milan Laser Is Better Than Waxing

Bikini waxing requires frequent appointments that repeatedly pull hair from the root, leading to ongoing costs, discomfort, and skin irritation. Laser hair removal targets the hair follicle to reduce hair growth over time, meaning fewer sessions and repeated expenses. Milan Laser offers medically guided treatments with trained providers who customize settings for sensitive areas, including the bikini line. 

Ready to say goodbye to the wax for good? With more than 400 clinics in 38 states, Milan Laser is the country’s largest provider of laser hair removal. We also offer something nobody else in the industry can: our exclusive Unlimited Package™. You pay one price for a body area and you’re covered for life. No hidden costs or touch-up fees. Choosing Milan for your hair-free needs will help you say goodbye to unwanted hair for good.

Read Next: Waxing vs Laser Hair Removal

Start Your Journey Today

Discover the game-changing benefits of laser hair removal for yourself with a free consultation. This conversation is an opportunity to discuss goals, concerns, and expectations to determine a personalized treatment plan. Visit MilanLaser.com or any of our clinics across the country and join the hair-free movement today!

Milan Laser consultation session

Frequently Asked Questions

A bikini wax typically costs between $30 and $80 per appointment, depending on the type of service and your location. A basic bikini line wax is usually the most affordable, while a Brazilian wax ranges from $50 to $120. Keep in mind these costs repeat every three to six weeks to maintain smooth skin.

Most people need a bikini wax every three to six weeks to maintain smooth skin in the bikini area. Hair regrows during this timeframe, requiring regular appointments for consistent results. Unlike some hair removal methods, waxing doesn't reduce hair growth over time, so the frequency stays the same indefinitely.

Bikini waxing has a lower upfront cost per appointment, but those expenses add up significantly over time with sessions every few weeks. Laser hair removal requires a higher initial investment but offers long-term hair reduction, potentially saving you money over the years. When comparing the two, consider both immediate affordability and long-term value.

Bikini waxing requires appointments every three to six weeks indefinitely, with costs adding up to $650 or more annually, depending on the service type. Unlike methods that reduce hair growth over time, waxing offers no cumulative benefits. Your expenses and frequency stay consistent, year after year. Factor in aftercare products and the time investment, and the long-term cost becomes substantial.

Book Your Free Consult

Select a location from the list

Find Milan Near You?
By clicking Ask A Question* or See Available Times**, I agree to the Privacy Policy and Messaging Terms and Conditions (affecting my rights) and consent to receive recurring promotional or informational calls, texts and/or emails, which may be automated or use prerecorded or artificial intelligence, from or on behalf of Milan Laser about its products and services. Consent to communications is not a condition of purchase, and you may reach us via phone at 833-667-2967. Message and data rates may apply. Text HELP for help and STOP to stop.
OR